Thank you for visiting Pure!

My name is Kate and I am the owner and designer behind Pure Design Co. Most days you'll find me with a almond flat white in hand, 2 beautiful daughters in tow, doing the school run or the gymnastics run or the dance run. You will never find me actually running! I have the best husband in the world - he is supportive and makes me laugh, he works hard for his family, bores me with fishing stories and I love him more than anything.

I’m a lover of white, bright, clean designs and a huge believer in ‘less is more’. I am fuelled by coffee and obsessed with making lists. I do have a mild case of resting bitch face and sarcasm to match, but inside I’m a big softy who cries during every episode of Grey's Anatomy.

I work as a graphic designer, helping women turn their ideas, dreams and visions into life. I get to work with so many remarkable, inspiring women every day which I freaking love. This career happened by accident but I'm so glad it did.

Pure Design Co is a boutique design studio, specialising in branding and web design for small businesses. The Pure Design Co. process is a fun and personal experience designed to establish a product that reflects your own style and passion.

I can’t wait to hear about your project no matter how big or small. For enquiries please feel free to fill out the form on my contact page or email me at